The Expansion of E-Cigarette Market with Modulating Consumer’ Demand

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The Expansion of E-Cigarette Market with Modulating Consumer’ Demand

Over the past decade, sale of electronic cigarette has increased significantly. In most countries, they have become a popular aid to quit smoking. As the prevalence of vaping has increased, so has the variety of e-cigarette products available to consumers. Furthermore, consumers have a convenient alternative to the physical market, they can now buy e-liquid online.

The availability of e-liquid online to buy also offers a variety of flavors such as tobacco, menthol, chocolate, and fruit & nuts. It encourages the usage of e-cigarette. According to market research, the global e-liquid market size was valued more than a billion in year 2020. It is expected to expand at a compound annual growth rate in 5-6 years.

The price for traditional cigarettes has been on a rise that too becomes reason why people are switching to affordable vaping, resulting in a global increase in demand for e-cigarettes and e-liquids. It remains easy on pockets. In order to this, consumers who buy e-liquid online also enjoys a price advantage with promotional deals and discounts, improving the affordability of these e-liquids. There are numerous e-cigarette sellers including S&Heaven offering a wide range of e-liquid at a much affordable price.

Driven by the demand, technologically advanced e-cigarettes are also gaining popularity in the market. It encourages the demand for variety in e-liquids to enrich the vaping experience. E-cigarette manufacturers these days are offering various device configurations and products at inexpensive prices. Among them, modular e-cigarettes are getting more popular as it comes with customization options. Vapers can interchange parts of e-cigarettes like coils, atomizers, and battery mods, so they get desired flavour, enhancing their vaping experience.

Further, the e-cigarette market is also keeping up with the trend of do-it-yourself (DIY). So, vapers can develop their flavor of e-liquid by combining a few varieties, which is again ground for exponential growth of the e-cigarette market. Even when consumers go to e-commerce websites to buy e-liquid online, they get to choose flavour options for DIY customization. Availability of e-liquids with different nicotine strengths, such as 3 mg, 6 mg, 12 mg, and 24 mg, allow vapers to make a selection as per their requirement. This drives a large consumer base to the e-cigarette market.

People are moving to the e-cigarette market for a healthier and cheaper alternative to smoking. Vaping inducts lower nicotine level, likely to have a substantially lower health impact in comparison to traditional cigarettes.


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